Lucky’s is a pre blended Long Island spirit designed for speed, consistency across large groups and bar theatre. Lucky’s – just add cola!

Lucky’s & Butcombe: Poker Chip Activation

When a Lucky’s Long Island is ordered, the guest receives a Lucky’s poker chip.

The chip unlocks:

“Next Round Only – Half Price Lucky’s”

Example:

Round 1

3 Lucky’s ordered → 3 poker chips issued

Round 2

Guests redeem chips → Lucky’s half price

This simple mechanic drives:

• Fun staff-guest interaction

• Immediate second and fourth round behaviour

• Group ordering

• Visible bar theatre

• Social media moments

• Easy promotional tracking for management

White Coat will cover the activation cost mechanics within the product pricing structure with a £3 per bottle retro!

Additional activation opportunities include:

• Staff upsell incentives

• Seasonal cocktail features

• Branded bar materials