Direct Estate Pricing Structure

(Including April 2026 Duty increase)

Spirit 70cl Bottle 5L Bag in Box Equivalent per 70cl

Spirit | 70cl Bottle | 5L Bag in box | Eq. per 70cl DESTIN Vodka | £19.00 | £112 | £15.68 TRADER Co Gin | £20.75 | £127 | £17.78 KING’S SHILLING White Rum | £19.50 | £118 | £16.52 KING’S SHILLING Gold Rum | £20.50 | £124 | £17.36 KING’S SHILLING Spiced Rum | £20.50 | £124 | £17.36 Gnarly Agave | £19.50 | £120 | £16.80 *Dead Gnarly Coffee Agave | £21.00 | £132 | £18.48 *Lucky’s Long Island Ice Tea | £22.00 | £135 | £18.91

Final pricing structured based on estate volume and prefered route to market.

The Commercial Performance

White Coat spirits are designed to outperform traditional big brand house pours commercially.

Typical example:

35ml Serve (20 serves per bottle) | Cost | Sell Price | GP AVG White Coat House Pour | £0.85 | £5.50 | 85% Typical Premium Brand | £1.25 | £5.50 | 76%

Thousands of pounds of additional annual margin per site, while maintaining a premium quality.

Because the brands are independent and not owned by global drinks groups, Burger & Lobster retains their story, greater pricing flexibility and margin protection.

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