Built to Drive Sales, Not Just Sit on the Shelf

Just a simple activation idea we feel could work well for a burger & lobster - White Coat partnership for the Spring/Summer!

We want to help create serves that sell!

Lucky’s Activation Idea for Butcombe

Lucky’s is our pre blended Long Island Ice Tea. Just add cola.

1 Lucky’s = 1 poker chip

Chip = next round half price Lucky’s

Why It Works

  • Drives second and fourth rounds

  • Encourages group ordering

  • Creates bar theatre

  • Simple for staff to upsell

Commercial Support

White Coat will fund activation through a £3 per bottle retro, covering all mechanics and POS.

No GP downside. Just stronger USP and increased sales.

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